Dollar Tree
Dollar Tree is more than a dollar store. It's become the dollar store and a Fortune 500 Company. This campaign,
created for test markets nationwide, consisted of television, radio and a website featuring user generated content.
Dollar Tree is more than a dollar store. It's become the dollar store and a Fortune 500 Company. This campaign,
created for test markets nationwide, consisted of television, radio and a website featuring user generated content.
Easter Bunny :15 from Chris Shafer on Vimeo.
Party Planner :15 from Chris Shafer on Vimeo.
The website we created was a social hub and aggregator taking advantage of Dollar Tree's built-in, loyal audience of video posters and bloggers. We also placed our in-store posters as tiles throughout the website.