Mattress Giant
This giant was having trouble differentiating themselves in a very competitive marketplace. So, we went back to the equity, and humor, they had in the Mattress Giant name. In print, radio and online, we created the persona of the Mattress Giant. He ran the company. And he knew way too much about mattresses. These were a few of the "family photos" for the website.
We created them using old pics our team brought in.
This giant was having trouble differentiating themselves in a very competitive marketplace. So, we went back to the equity, and humor, they had in the Mattress Giant name. In print, radio and online, we created the persona of the Mattress Giant. He ran the company. And he knew way too much about mattresses. These were a few of the "family photos" for the website.
We created them using old pics our team brought in.
This series of ads ran in bars and gyms, two places that nailed our demo. The result was a marked increase in foot traffic and sales at the store level. So have a few cocktails or run a few miles and take a look. We also created a metric butt-ton of radio with a very talented comedian and actor, Scott Parkin. You'll find quite a few on the Radio Page.
