McDonald's TV (THE RETURN)
So, I worked on McDonald's for a long time. Then I didn't. And now I do again. And during a very weird time. Here was our answer to early days of the pandemic when we needed a spot fast. And shooting wasn't our friend.
So, I worked on McDonald's for a long time. Then I didn't. And now I do again. And during a very weird time. Here was our answer to early days of the pandemic when we needed a spot fast. And shooting wasn't our friend.
McDonald's TV
During my first run on the McDonald's account, I was one of a hand full of writers and thought leaders driving the creative. I created over 60 television spots, hundreds of radio spots and more outdoor and print executions than I care to think about. Over the 7 years I worked on the business, we grew the account by over 300%, adding 15 new markets and setting us up to become a national agency of record for McDonald's. Also, if you love standard def spots, well, you're gonna love this.
During my first run on the McDonald's account, I was one of a hand full of writers and thought leaders driving the creative. I created over 60 television spots, hundreds of radio spots and more outdoor and print executions than I care to think about. Over the 7 years I worked on the business, we grew the account by over 300%, adding 15 new markets and setting us up to become a national agency of record for McDonald's. Also, if you love standard def spots, well, you're gonna love this.
McDonald's "Text Thief" from Chris Shafer on Vimeo.
McDonald's "Sleep Sliding" from Chris Shafer on Vimeo.
McDonald's "Roadster" from Chris Shafer on Vimeo.
McDonald's "Sharkbait" from Chris Shafer on Vimeo.
McDonald's "Payback" from Chris Shafer on Vimeo.
McDonald's "Biggest Fan" from Chris Shafer on Vimeo.
McDonald's "Truck" from Chris Shafer on Vimeo.
McDonald's "Be the Sizzle" from Chris Shafer on Vimeo.
McDonald's "Prize" from Chris Shafer on Vimeo.
Happiness from Chris Shafer on Vimeo.
McCafe "Switch" from Chris Shafer on Vimeo.
McDonald's Print + Outdoor
Ran in MLB stadiums.
This was part of series of screensavers created for morningimpaired.com. You can check it out on my main page, or just click here to see the site.
