Visionworks "Eye Guy" TV
When we came up with EyeGuy, he wasn't a spokesperson. He was the embodiment of the consumer's inner voice of confidence, or lack thereof. And he's also a bit of a wise-ass, sometimes. But all kidding aside, he worked. Coming off months and months of negative comparative sales, EyeGuy brought with him a spike in comp sales and a nice steady increase. Cute little profit maker isn't he?
Visionworks "Aisle 6" from Chris Shafer on Vimeo.
Visionworks "Stephan" from Chris Shafer on Vimeo.
Visionworks "Stroller" from Chris Shafer on Vimeo.
Visionworks "Coaster" from Chris Shafer on Vimeo.
Visionworks "Too Sexy" from Chris Shafer on Vimeo.
Visionworks Better You TV
As the Visionworks name takes over their network of stores nationally, this campaign is helping to establish their larger scale brand identity. That identity is a promise we developed—a better you. When you come into Visionworks, you’ll leave with more than a pair of glasses, you’ll leave with a better you. A you that’s more confident. A you that feels great about the way they look. A you that knows they got a great value.
We shot these with the always amazing Norry Niven.
We shot these with the always amazing Norry Niven.
Visionworks "See Yourself" from Chris Shafer on Vimeo.
Visionworks "Better You" from Chris Shafer on Vimeo.